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About Us


Lance Lavallee

My name is Lance Lavallee, and I am the Director of Cerberus Strength Canada. My passion for strength sports and my continued self improvement have been vital in achieving Professional Strongman status.

Ken Nowicki from Cerberus Strength USA, approached me with the opportunity to bring Cerberus Strength supports to Canada. I initially tested the products personally. I was extremely impressed with the high quality construction. The performance benefits were immediate. Without a doubt, I was committed to bringing these products to Canadian soil.

While competing in Strongman for over ten years with a few powerlifting meets scattered in here and there, I have used the athletic supports of ALL the big names in the strength universe. Some of which were poor, others were really good, but Cerberus Strength supports are definitely the best available. Period.

It is an honour to work with Cerberus Strength in bringing their complete range of products to the North. I sincerely thank you, the customer, for choosing Cerberus Strength to support you!

Cerberus Strength was established in 2012 by Calum Liptrot and Peter MacDonald-Brown.

Both active lifters, they were frustrated by the lack of choice, poor quality and high cost of training supports available in the UK.

With over 30 years combined experience in the fitness industry they knew what was required from these products and set out to design and develop their own range. Cerberus Strength was born.

As co-owners of a strongman strength training facility and training with some of the world’s top strength athletes they had the perfect opportunity to test their supports at the highest level. This guaranteed the durability, quality and strength of the products ensuring the ultimate competitive edge.

Every single Cerberus Strength product has been designed with performance in mind with the highest attention to detail.

Cerberus Strength has evolved into a global brand symbolising quality and trust. Our ever growing product range is used by top athletes around the world at the highest level of competition.

#cerberusstrength #teamcerberus


I can't use any cheap piece of equipment out there. For what I do and how rough I am with everything during my training, I need something that holds up. @cerberus_strength wrist wraps supports my wrists better than any wraps I've ever used.


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